Welcome to 'hoodHeroes.

The sustainability hub where conscious people & brands connect to show & grow care.

Our mission is to make

Sustainability = Everyone's Everyday Business

"A fruitful cocktail of frustration & hope gave birth to 'hoodHeroes.
A frustration about the terrible mismatch between demand & supply of sustainability in the marketplace, since nobody has time for that.
A hope about the amazing power that citizens & companies possess to make each other heroes of their 'hood.
What we need is just a convenient & rewarding way to connect in everyday life around our shared care for people, planet & prosperity".

Frederik Rubens Mortensen
CEO & Co-Founder, 'hoodHeroes

What we do

'hoodHeroes is all about assembling everybody you'd like to know in the sustainability ecosystem, and organizing everything you'd like to know about them.

To get there, we're building out an ever-evolving platform, for the community & by the community.
This means that we all - as citizens, companies & expert sources - together profile, rate & validate each other's sustainability.

In this democratic way, we all can join the conversation, represent our social, environmental & economic causes - let alone make this the go-to place to find, compare & impact sustainability in the marketplace!

  • Our 'hood spans the world

  • While 'hoodHeroes is headquartered in Denmark, it is passionately made up of a global, inclusive & diverse team - representing nations, genders, ethnicities, religions, sexualities & sustainability causes of the world, so that we may represent you.
    By the way, we’re hiring.


'hoodHeroes founded


Employees and Advisors




Gender balance

Our team

  • Frederik Rubens Mortensen

    CEO & Co-Founder

  • Jonas Bruun Jacobsen

    CTO & Co-Founder

  • Jason Leslie Wiff

    CMO & Co-Founder

  • Denny Fröjd

    CFO & Co-Founder

  • Maria Wagner Reinhard

    COO & Co-Founder

  • Oriana Perrone, PhD.

    Head of Sustainability

  • Jahanzeeb Ahmed

    Head of Business Devevelopment

  • Maxime Fréchette

    Head of Service Operations

  • Kaspar Dodin

    Customer Success Manager

  • Zane Valujeva

    Communications Manager

  • Marian Huntier

    SoMe Manager

  • Marcello Angione

    Business Developer

  • Matas Paulikas

    Graphic Designer

  • Caroline Castro

    Sustainability Consultant

  • Mai Bui

    Business Analyst

  • Muhammad Shahzad

    Frontend Developer

  • Humayun Rehman

    Backend Developer

  • Magdalini Trampouli

    Business Analyst

  • Aleksandra Chayleva

    UX/UI Designer

  • Elif Caliskan

    UX/UI Designer

Our Advisors

  • Renata Frolova-Hammer

    Exec. Board Member, IKEA & Maersk
    Head of Supply Chain Sustainability

  • Lars Høgsted

    Former CEO - Bizzkit, Strongminds & Configit

  • Majken Danstrup

    Head of Diversity & Inclusion - Nordea Group

  • John George Riise

    CTO & Co-founder - Aidbuilder
    Former Head of Development - Trendsales

  • Christoffer Pasieczny

    Senior Consultant of Strategy and M&A - Implement Consulting Group

  • Stella Whittaker

    Technical Director of Sustainability, Jacobs

  • Accelerace

    Startup Accelerator, #1 in Northern Europe & Top-10 worldwide

  • CSE Go-Grow

    Startup Accelerator, Copenhagen Business School

Our Investors

  • Innovationsfonden

  • Copenhagen Business School

Do you care about sustainability too?

Lets Talk

Request a live demo