The sustainability hub where conscious people & brands connect to show & grow care.

Sustainability = Everyone's Everyday Business

What is 'hoodHeroes?

"A fruitful cocktail of frustration & hope gave birth to 'hoodHeroes. 
A frustration about the terrible mismatch between demand & supply of sustainability in the marketplace, since nobody has time for that. 
A hope about the amazing power that citizens & companies possess to make each other heroes of their 'hood. 
What we need is just a convenient & rewarding way to connect in everyday life around our shared care for people, planet & prosperity".

Frederik Rubens Mortensen
CEO & Co-Founder, 'hoodHeroes

'hoodHeroes is all about assembling everybody you'd like to know in the sustainability ecosystem, and organizing everything you'd like to know about them.

To get there, we're building out an ever-evolving platform, for the community & by the community.
This means that we all - as citizens, companies & expert sources - together profile, rate & validate each other's sustainability.

In this democratic way, we all can join the conversation, represent our social, environmental & economic causes - let alone make this the go-to place to find, compare & impact sustainability in the marketplace!

While 'hoodHeroes is headquartered in Denmark, it is passionately made up of a global, inclusive & diverse team - representing nations, genders, ethnicities, religions, sexualities & sustainability causes of the world, so that we may represent you.
By the way, we’re hiring.

Exec. Board Member, IKEA & Maersk
Head of Supply Chain Sustainability

Former CEO - Bizzkit, Strongminds & Configit

Head of Diversity & Inclusion - Nordea Group

Senior Consultant of Strategy and M&A - Implement Consulting Group

Technical Director of Sustainability, Jacobs

Startup Accelerator, #1 in Northern Europe & Top-10 worldwide 

Startup Accelerator, Copenhagen Business School

Today, consumers have a hard time learning, what values each brands represents. We intend to change that.

Contact.

Information.

Newsletter.